Social Media Marketing Psychology, is the single most important thing you must know about thriving on social media: it is absolutely imperative that you always provide value.
What does this mean? It means that you’re going to be offering someth ingconcrete and tangible to your audience and giving them something that
they can benefit from. Think of your social media much like a product or a service in its own right and NOT just a means to get as many people to
your blog as possible. Social Media Marketing Psychology
This simple paradigm shift is the absolute difference between a successful social media channel and an unsuccessful one. You need to give people a
reason to follow you, a reason to share your content and a reason to keep checking back to your page. Don’t just expect people to follow you on
Twitter because they ‘like your brand’!
So how does one go about providing value? In the case of social media,this can mean offering:
• Discounts and offers
A good example of this is any of the thousands of successful channels on Instagram that post pictures of healthy lifestyles. There are a lot of great Instagram accounts run by fitness experts and enthusiasts and that include images of people working hard in the gym.
Looking great topless on the beach or downing protein shakes. People find this inspiring in helping them move toward their goals and so if the images are well composed and they are well designed, then they are providing value in that way. Social Media Marketing Psychology
People know that by following that account, they’ll get updated regularly with new inspiring pictures to help drive them further in their own training.
Another example might be to share links to informative posts on a Facebook account. If you have a blog about online business, then you can post links to news stories regarding SEO, to tips and ideas for creating content etc.
Don’t only post your own content on social media marketing psychology
Find and share the kind of exciting content that your audience can benefit from! (Note that this is all much easier if you genuinely are passionate about the subject matter – as that way you can simply share the things you’re reading anyway! But perhaps the best example of ‘social media as product’ would be one of the many Pinterest boards on Pinterest. Social Media Marketing
These tend to act as collections of ideas for interior design, for weddings, for personal style etc. Thus, many people will head to these pages whenever they need ideas and some brands that have come up with related boards have been able to garner huge followings that way.
How do you know if you’re doing this right? Ask yourself this simple question: if your social media channel were to shut down today would your
followers be disappointed? We’re not asking if they would notice – we’rea sking if they would genuinely feel that something they enjoyed had gone.
If the answer is yes, then congratulations! You are officially providing value.
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